The UK Government’s aim to have a big push on booster vaccinations is really great. But their target to “offer a booster to everyone eligible by the end of January” is a terrible target. It misses out the vital importance of takeup, is an obvious setup for fiddling the target, and fundamentally fails to address what we actually care about. With luck it won’t matter, because of the clear sense of mission.

Ridiculously unimaginative choice of stock imagery: model’s own