Oh no, another blog post about blogging …
John Naughton discusses whether blogs need to have comments, picking up James Cridland’s piece on the topic. John Naughton doesn’t have comments on his blog – and neither do many other big-noise bloggers, including most famously, Dave Winer.
All of them make good points: with posts rather than comments, you get a single voice in a single place; there’s more space (and links) in a post; readers of either blog can see the conversation develop; and even very light-touch moderating a busy comments section is a major task in itself. (As you can see on any high-traffic blog site that enables comments.)
It seems to me that working through posts seems to be working the medium to its strengths. Comments are fine, but they are fundamentally a different medium to blog posts, even though they are usually attached. Using media to their respective strengths is one of those fundamental good ideas to have been developed by the OU – originally articulated and developed through and by my own Institute of Educational Technology. So for me that’s a pretty strong argument.
I’ve been getting more interested in economics recently, and one of the central good ideas of that field is that it’s worth paying attention to the incentives for individuals in any system. So I think James Cridland put his finger on something important when he noted in passing that
The extra addition of Google Juice, etc, also is a good thing for both of us.
That’s the thing. If James and John have a discussion in the comments on one post, they might help develop an interesting thought further. However, if they do it through posts, they also both gain Google Juice, Technorati authority, and so on. As well as all the other benefits above.