Liveblog notes from the afternoon of the pre-conference workshop (Sunday 27 Feb 2011) of the Learning Analytics and Knowledge (LAK11) conference.
There was an excellent discussion over lunch about the power of simple measures to infer great – and privacy-threatening – amounts of information. So, for instance, you can guess well at what appliances someone has in their house simply by looking at the usage of electricity over a 24-hour period, using a smart meter. And then that raised the possibility of identifying an appliance that was about to break down simply from a change in its use in electricity over time. Which would be gold dust for advertisers, since they could potentially target you with an advert for a new washing machine before you even know that you’re going to need to buy one in the next few weeks, because they know yours is about to break down.
